Recent Bourbon Tourism Articles
James B. Beam Distilling Co. Bets Big on Clermont as a Destination
James B. Beam Distilling Co. Is Reinventing Clermont — and the Numbers Back It Up Something significant is happening on a stretch of Happy Hollow Road in Clermont, Kentucky, about 25 miles south of Louisville. The James B. Beam Distilling Co. — the campus where Jim Beam has been made for more than t
New Era Whiskey Opens Lexington's First Distillery Social Club
New Era Whiskey Opens a Distillery and Social Club in Downtown Lexington — And It's Already Changing the Bourbon Tourism Map On the morning of September 2, 2026, a ribbon was cut on East Short Street in Lexington, Kentucky, and with it came the formal arrival of a brand whose origin story sounds m
Castle & Key Distillery: Kentucky Bourbon in a Scottish Castle
Where Kentucky Bourbon Meets a Scottish Castle: The Complete Guide to Castle & Key Distillery There are distilleries, and then there is Castle & Key. Pull off McCracken Pike outside of Frankfort, Kentucky, and what greets you is nothing short of jarring — a limestone castle rising from the
Kentucky Bourbon Trail Expands to 74 Stops in Biggest Growth Yet
Kentucky Bourbon Trail Hits 74 Stops: The Biggest Expansion Yet Reshapes America's Premier Whiskey Tourism Experience The Kentucky Bourbon Trail just got a whole lot longer. The Kentucky Distillers' Association announced this week that four new destinations have joined the legendary self-guided to
Whiskey Thief Distilling's $2M NuLu Bet on Bourbon Tourism
Whiskey Thief Distilling Bets $2 Million on NuLu: A Craft Distillery Puts Down Permanent Roots in Louisville When a small craft distillery reaches into its pocket for a $2 million real estate purchase, it is not making a cautious, hedging move. It is making a declaration. Whiskey Thief Distilling
Horse Soldier Bourbon's $200M Kentucky Distillery Opens
From Afghanistan to the Bluegrass: Horse Soldier Bourbon's $200 Million Homecoming in Somerset, Kentucky On July 1, 2026 — three days before America's 250th birthday — a distillery unlike any other in the country swung open its doors in Somerset, Kentucky. Governor Andy Beshear joined local offici